Ujjwal Syal

Most founders can do one or the other. I do both: I write the code, and I write the funnel. That combination is the whole point of this page.

I started deep in the engineering. I taught myself marketing because the product needed it — not because I set out to be a marketer. That’s still how I think about it: build the thing, then make sure the right people actually find it.

These days I ship MaintainMachines, Uptime Linked, and TaktBoard — real IoT solutions and CMMS software running on factory floors. The marketing for them is mine too: the positioning, the pages, the teardowns.