Free · the Swipe File
A growing file of annotated cold-email teardowns: the exact outreach that earned responses, the messages that got ignored, and why. Drop your email, I'll send the link.
Inside the file
Not a PDF you’ll never open. Short, opinionated breakdowns of real outreach you can lift straight into your own.
The subject line, the opener, the ask — pulled apart so you can see exactly why a busy person hit reply.
The same teardown on the misses — the patterns that quietly kill replies, so you stop repeating them.
The first seven words that decide whether you're read or archived, with the rewrites that flipped them.
Real outreach, annotated as it happens. New teardowns land in the file first.
A sample from the file
What happenedSubject referenced something only a real reader would know. First line was about them, not me — no 'hope this finds you well.'
The lessonOne specific, low-effort ask they could answer from their phone. Replies come from easy, not clever.
What happenedGeneric subject, three paragraphs about us, and a 'hop on a 30-min call?' close. It asked for the most before giving anything.
The lessonCut to two lines, lead with a result they'd actually want, and make the ask a single sentence. The shorter rewrite got answered.
One email with the link — that’s it. Single opt-in, unsubscribe in one click, and no daily-newsletter noise. Just the file and the occasional new teardown.
Grab the Swipe File